Prof. Dr. Dieter Georg Adlmaier-Herbst

Main Lecturer: Leadership for the Digital Transformation

Research topic: (Research) support of digitisation and change processes







born 1960


  • Sociology (Diplom, equivalent to Master of Arts) in Frankfurt/Main and Berlin
  • Journalism, Psychology, Educational Sciences (Master of Arts) in Berlin
  • Economics with a focus on marketing (Diplom, equivalent to Master of Arts) in Hagen


  • 1987-2002: Corporate Communications of Schering AG (today Bayer AG) in Berlin
    • Responsible for the development of the intranet worldwide
    • Support of change processes (international)
    • Crisis spokesperson
    • Member of the «Strategic Task Force» (preparation, monitoring and follow-up of board decisions)
    • Head of Strategy Communication worldwide
    • Head of communication network worldwide
  • Since 2003: Management consultant
    • Companies from all industries (e.g. banking, insurance, tourism, automotive, B2B etc.)
    • Small and medium-sized enterprises (KMU) and large companies
    • Persons (ministers, top executives etc.)
    • Advice to non-profit organisations (Greenpeace, Amnesty International, SOS Children’s Villages etc.)
  • Since 1.4.2016: Head of the research center «Berlin Management Model for Digitization (BMM®)» at the Berlin Career College of the University of the Arts Berlin
    • (Research) support of digitisation and change processes
  • 2.2017-31.1.018: Academic Head of the Career Platform «»

Akademische Erfahrung:

  • Consultant for Acquin, Accreditation, Certification and Quality Assurance Institute, which is commissioned by the Foundation for the Accreditation of Study Programmes in Germany to provide expert opinions on the content of study programmes with the degrees Bachelor/Bakkalaureus and Master/Magister nationally and internationally.
  • Honorary Professor for Strategic Communication Management at the Berlin Career College of the University of the Arts Berlin
  • Visiting Professor at Antai College of Economics & Management, Shanghai Jiao Tong University (China)
  • Visiting Professor «Digital Media» at the Latvian Academy of Culture in Riga (Latvia)
  • Head of the extra-occupational Master’s programme «Leadership in Digital Communication» at the Berlin Career College of the University of the Arts (2008-2016)
  • Main Lecturer in the Executive MBA HSG in Business Engineering at University of St.Gallen (Switzerland)
  • Main Lecturer in the Executive Diploma HSG in IT Business Management at the University of St.Gallen (Switzerland)
  • Main Lecturer in the CAS Digital Innovation and Business Transformation at the Institute of Information Management at the University of St.Gallen (Switzerland)
  • Lecturer for Science Communication at the Central Institution for Continuing Education and Cooperation in Science at the Technische Universität Berlin

Weitere kontinuierliche Lehrtätigkeiten:

  • Lecturer at the CAS «Strategic Communication», Institute for Marketing and Communication, Lucerne University of Applied Sciences and Arts
  • Lecturer at the Bern University of Applied Sciences, University of Applied Sciences HAFL, Food Science and Management (Switzerland)


  • 22 books (PR and digitalisation, practical handbook on corporate communications, 1 x 1 public relations, knowledge management, strong brands on the net, brand management, people as brands etc.)
  • Books and articles in several languages (English, Chinese, Latvian etc.)


  • Head of the course «Entrepreneurial Journalism» at the Deutsche Journalisten-Akademie Berlin
  • Member of the Council of Internet Wise Men (since 2013)
  • «Professor of the Year» by UNICUM and KPMG (2012)
  • XING Business Insider (since July 2019)
  • PRO PR Awards Committee for life’s work and special contribution to the development of the professional field of Public Relations (PR) (April 2019)
  • Member of the «Academy of international Business»
  • Certified coach for the «Zurich Resource Model (ZRM®)» at the Institute for Self Management and Motivation at the University of Zurich (Switzerland)
  • «PSI Competence Consultant», IMPART Institute of the University of Osnabrück

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