Trial Session Service Innovation and Design
March 18th, 2020 at 10:15 - 14:00
Would you like to try it out for one or two lessons in one of our modules? We cordially invite you to get an own impression of our premises, lecturers and participants live and on site.
This is what your typical trial lesson looks like
You will arrive – like the current students – in the morning and slip then for about 2-3 hours in the role of a student: we invite you to take part in the lessons and discussions and discuss with current students and lecturers module topics further during your coffee break. If desired, you will receive a tour through the Executive Campus and you can clarify personal concerns in an individual consultation with the executive director. We would finally like to invite you to have lunch with us before concluding your return journey. Interested in more? Sign up for the trial lesson with the form below!
These topics await you in the module “Service Innovation and Design”
Digitisation changes how we consume, work, live, and communicate. This opens numerous opportunities for new businesses, while on the other hand, established companies are forced to adapt. The transformation to a digital society means a transition to a service-led economy. This isis a major challenge for today’s companies: existing business models become ineffective, traditional value chains transform to value webs, high costs for managing digitisation, new organisational structures, and increased velocity, uncertainty, complexity and ambiguity in general make executives’ lifes and jobs much more challenging 1 .Initiation: the digital economy and the logic of digital value creation. 2. Develop approaches to design a digital service business with a competitive edge. 3. What are the challenges of innovating in a digital service world? 4. How to improve operational excellence using digital and service approaches? 6. How to design successful products and services applying use, user and utility centricity. By the end of the course, you will have the tools to develop a powerful digital service business that responds to the needs of internal and external stakeholders.